Advertising & Marketing

Advertising & Marketing

Using the Social Media to Grow Your Business

In today’s business world, marketing has gone a notch higher with the introduction of social media and content marketing. Many budding entrepreneurs are moving towards social media marketing as a means to promote their brands online. With support from web developers Brisbane has to offer, marketing is taking a completely different perspective.

The huge number of users in social media drives this move on various social media sites. In fact, Facebook alone has more than a billion members, Twitter more than five hundred million members, and LinkedIn more than two hundred million members ( These sites, together with others such as YouTube and Pinterest, command huge online following that could lead to great business opportunities.

Traditional marketing strategies are going on the decline as more and more people are tapping into the opportunities created by social media. For instance, business leads through social media have become arguably more powerful than traditional word of mouth or other marketing strategies. Social media punch lines such as ‘share’, ‘like’ or ‘retweet’ are capable of reaching many people within the shortest time possible compared to other traditional marketing channels. To make use of these opportunities, you need support from reliable web developers Brisbane has to offer.

As a business owner, you can promote your brand using facebook, twitter, or YouTube, among others. Here are some of the major reasons why social media is a potential avenue to grow your business. Check out

It has huge coverage

Based on the ever-growing audience of social media, you are likely to reach out to as many people as possible with your brand. When your customers see your brand on Facebook, they are likely to invite their friends to like the same brand. With reliable web developers Brisbane offers, you can tap on the energy of the social media successfully.

Social media marketing is diverse

As much as you can use one avenue of social media, you still have other outlets to build your brand and reach out to as many prospective customers as possible. Using Facebook could promote your business a great deal by giving you the opportunity to respond to what your customers are saying about your brand. In this respect, both positive and negative comments from the public are an opportunity to grow and develop your brand. You could achieve the same goal by using Twitter, YouTube, or LinkedIn. The more diverse you are, the more popular your brand becomes.

Social media has a touch of humanity

Unlike other hard-faced, mainstream advertising channels, social media allows you to get closer to your customers, to understand their comments and respond accordingly. The use of blogs and installation of recent video app for Twitter have made this closeness more possible. In the end, your brand receives a special recognition that leads to growth in your business.

To get started, you need support from a credible content marketing company. For example, in Brisbane, you can rely on Digital8 content marketing strategies. For more information on digital marketing and web development, try visiting

Advertising & Marketing

Why a Mentor Can Lead You to Success in the Business World

Mentors have been in the business industry to provide entrepreneurs valuable insights that they’re unlikely to find in the books or within the walls of a classroom. Although there is no one magic formula that can help you succeed, a mentor can provide you with unbiased feedback and unwavering support that will take you there.

While business entrepreneurs have their own style and tactics on how to run their business, it is always ideal to have a reliable mentor at your side that tells you if your business plan is going to be a success. They can be likened to a trustworthy companion who sees through the mistakes of your business and teaches you how to handle them the right way.

Some people prefer to rely on their expertise and follow their instincts. But most of the highly successful business entrepreneurs prefer to have mentors. It is because having a mentor gives them the confidence and drive to work hard. If you’re not quite sure about having one of your own, maybe these reasons below will help change your mind.

Reasons a Mentor Is Good for You

1. A good mentor helps you accomplish your goals.

Mentors help you focus on your company’s goals and see to it that you are doing what is needed to be done in order to accomplish them. They will help you create your business plan and find ways on how to successfully execute them. They will also help you make effective strategies for your projects and even give you advice on how to properly manage your finances.

mentor series good work

If you are not quite sure about your ideas, you can ask for their opinion and they will provide you with useful advice. Always keep your mind open and ready for opinions and suggestions.

2. You get to connect with a network of business entrepreneurs or investors.

Mentors know a number of people that can help you with your business. Whether you need capital for your start-up or marketing campaign, funds to move to new premises, or resources to support your business, a mentor will always have a network of people willing to be working with you anytime.

two businessmen indoors shaking hands

They also know a number of investors who can invest in your business and have an idea of the funding options available for you to choose. Plus, they can connect you with other business entrepreneurs who are willing to share their experiences and secrets on how to succeed in the business industry.

3. They will help you find weakness and holes in your business plan.

Having a business plan allows you to see the overall structure of your business and allows you to see if your plans are on course. As an entrepreneur, it is so easy to rely on your business plan when it comes to achieving your company’s goals.

A mentor’s job is to help you look past the structure of your business plan and see the weaknesses of each data. They will encourage you to re-examine your business plan and take a course of action before it all goes down to waste. Your mentor’s perspective may help you decide what is right for your company.

4. Your mentor will help your business grow.

It is said that 90% of start-up businesses are bound to fail in their first 2-4 years. In a study by Statistic Brain, they asked companies their reason for failing in the first few years of business operation. Here are some of them:

  • Lack of passion and motivation.
  • Lack of concentration.
  • Unwilling to see past their mistakes.
  • Not having enough funds to support a particular project.
  • Lack of good mentorship.
  • Lack of general business knowledge.

If you have a mentor, they will see to it that you are motivated enough to execute your goals and provide you good mentorship to help you grow your business. If you have all of these things listed above, they will see the root of the problem and find ways to steer you in the right direction.

5. Your mentor will encourage you in times of struggle.

When all else seem to fail in the way you handle your business, your mentor will be there to support you and encourage you to strive harder than you did yesterday. In hard times, your mentor will help you build your confidence and push you to keep your head high. This is because many young entrepreneurs undergo depression when their goals are not fulfilled or have experienced too many mistakes in handling their business.

A mentor has had many experiences when it comes to coping up with struggles. They have experienced smooth and rough roads in their previous mentorship, which is why they are the best people to help you out. Apart from motivation, they will also give you ideas on how to achieve your goals.

What characteristics make a good mentor?

An ideal mentor should be successful in his own business or from his past mentorship. They should have the ability to see through the challenges that your business is facing and assist you in creating a course of action. Lastly, a good mentor should be a good friend whom you can trust and who will continue to support you in your endeavor.

How do you find the right mentor?

Finding a mentor is hard but it is important that you understand what you want them to do for you before you find one. Do you need advice on where to get funds for operational resources? Do you need ideas on how to improve or develop your product? Do you need advice before executing your business plan? Each entrepreneur has their own needs and a mentor should be able to fulfill them.

Witnessing first-hand how difficult it is to start a company, Brian Gaister is a reliable mentor you can work with. He became a business and investment advisor for reputable companies and has been assisting fellow entrepreneurs and investors on their way to success.

He serves on the investment committee for reputable companies of Pennington Partners & Co. and Saas ventures. Brian Gaister earned a Bachelor of Science in International Business degree when he attended the University Of Maryland Robert H. Smith School Of Business and has been awarded as a Certified Management Analyst and Private Wealth Advisor in partnership with the University of Chicago Booth School of Business and Wharton School of the University of Pennsylvania.

Having Brian Gaister as a mentor will help your business grow and drive you to success. He can provide you with the assistance and guidance you need.

Advertising & Marketing

Personal Injury Attorneys: Types of Personal Injury Lawsuits They Handle

Personal injury claims are among the most filed claims across the globe. A recent study shows that the personal injury claims filed in the United States every year are about seven hundred thousand. When people file for personal injury claims by the help of their lawyers, they aim at getting compensated for the harm and injuries that other people’s negligence and carelessness have caused. Most emotional or physical injuries and damages are compensated in monetary terms. Personal injury claims come in different types and each type has a particular legal process that needs the help of a qualified personal injury attorney. It’s good to know the different types of personal injury lawsuits you can find today:

Vehicle accidents

Although some people say that automobile accidents don’t happen intentionally, there are some that are intentionally orchestrated. Whether intentional or not, the truth is that these accidents leave the victims seriously injured or even dead. The physical and emotional injuries that happen as a result of automobile accidents have increased in most countries today. Poor weather conditions, distracted drivers, and road maintenance negligence are some of the main causes of vehicle accidents that leave the victims with regrettable injuries. Besides helping a personal injury victim obtain the correct paperwork, an honest personal injury attorney also offers genuine advice concerning the legal process.

Public liability and negligence

Negligence has become a common and major cause of personal injuries today. Most victims sustain negligence injuries in public places. This then places responsibility on government organizations and agencies, private corporations and private businesses. Examples of public negligence that cause personal injury include building codes noncompliance, poorly labeled hazardous areas, and faulty or misplaced equipment. If you are a victim of such injuries, you should not sign a waiver form or accept compensation that your personal injury attorney Henderson has to offer has not assented to. Click here Hale Injury Law

Workplace injuries

The employees can sustain injuries or develop illnesses or health conditions due to the condition of their workplace. When this happens, a personal injury attorney Las Vegas has today should help an employee file a workman’s compensation claim. All employers have a legal obligation of keeping the work environment healthy and safe for the workers. Whenever you sustain any work-related injury, you should immediately see a qualified doctor to have any physical damage documented. Any medical documentation is crucial when navigating through a workman’s compensation claim.

Product liability

Other thousands of personal injuries are due to the usage of dangerous or defective products. The law requires the sellers, distributors, and manufacturers to meet the safety and function requirements of the consumers. A product liability claim can be made against the distributor or manufacturer who sold damaged or defective products to a consumer causing personal injuries. Product liability could also be due to marketing defects such as improper labeling or inadequate safety warnings. Whatever the magnitude of a product liability claim, it is always advisable to leave it in the hands of an experienced personal injury attorney.

If you thought that car accident are the only source of personal injuries, now you know it better. Personal injuries could also arise from the products you use on your face or the shiny tiles in your office. The worst thing a personal injury claimant can do is underrating the need to hire a competent accident injury attorney Las Vegas has to offer.

Advertising & Marketing

Uses of Silicone Wristbands

From fundraising to fashion, a silicone wristband is still one of the most prominent fundraising tools of the last decade and has morphed tremendously, states Lisa Gutierrez on the Kansas news. Silicone wristbands which became popular in the early mid-2000s are also referred to as awareness bracelets to distinguish them from other wristbands and to identify their functionality. These kinds of bracelets are popular with all age groups, are affordable and designed in different sizes, colors and specifications to suit their purpose. Below are some of the most common uses of silicone bracelets.

silicone wristbands


Silicone wristbands are used for many purposes and one of them is as a fashionable accessory. They are affordable as well as creative, colorful and durable, making them very good jewelry. In addition, these bracelets are very comfortable to wear and can be designed to fit any outfit. Their appeal added to the message they pass makes them very popular with all age groups as a fashion statement and a means to impact a message.

Personalized gift

There is always the option of creating customized silicone bracelets. They make very good personalized gifts. As you design them, you have the choice to include a message that is directed to the individual receiving the gift and use their favorite color or art in the bracelet. This makes a fashion statement that works for both the genders and shows how special and thought out the gift is.

Fundraising and awareness

 This is one of the most important uses of silicone bracelets. They are very popular with nongovernmental organizations and event organizers. They help to raise finances and raise awareness about certain subjects. Their popularity is as a result of their affordable prices when bought in bulk. You can easily order wholesale silicone wristbands online through websites such as The different colors and designs are used to pass messages, thus, creating awareness.

Business promotion

Another use of silicone bracelets is for business promotion. They are not only affordable but also effective when it comes to advertising products and upcoming events of companies. It’s possible to include the logo and slogan of a particular company in the design of the rubber hand bands at use, making them a powerful tool for marketing products, spreading information and promoting a brand among other uses.

Identification tags

Then there is identification. Wristbands are worn easily and can also enable identification of individuals for whatever purpose. You will find that they are used in hospitals to identify patients and give medical information about them. They make work easier for doctors and nurses when they want to access any of this information. Also, you can use the wristband as a means of identification in parties whereby the people invited have wristbands as a form of identification.

Silicone bracelets are easy to make and affordable to buy as stated above. In case you have any fundraising ideas Australia organizations employ or a party need, look no further. Silicone wristbands are what you need to make everything smoother. Find out more at Wristband Monkey.

Advertising & Marketing

Finally Getting Your Website & App? Well, Web Design’s Beauty Should Be More than ‘Skin Deep’

In 1990, HTML was born. This gave life to the once alienating black screen and plain text that computers only had before that. Today, together with CSS that focuses on styling, PHP that is intended for functions, and Javascript, that levels up HTML’s methods, web designing continues to break limits. Of course, these are not the only coding principles to watch out for when it comes to programming and web design. Digital services like software development are such a necessity today for businesses as this shows how capable, professional and accessible they are.

Of course, business owners with solid quality products are confident and perhaps say that they don’t need digital platforms to maintain a business…until they realize later how they could have increased business a significant lot if they just did something as simple as putting up a website. If you are one of those who got suddenly inspired by the beautiful website of your competition on the other side of Leicester, let us give you a great idea of timely web design trends to look out for today. Because you can create a beautiful app, a responsive design and a sales friendly website if you really want to.

Design for FUNCTION Before Anything Else

And your web design provider should be able to do this. Ask them the possibilities on how they can go about it. For one, they will want to learn about your business and what it aims for. As the client, try to elaborate well what these business objectives that are to be translated to a web platform. Include these aspects when you discuss your business with the web designers:

Your Business Woes – What are the hurdles you have now as a business, for example with your customers? with your competitors?

Your Proposed Look in Terms of Color, Fonts, Etc. If You Have Any

Your Business’ Strengths and Promotions You’re Proud Of

Your Business Philoshophies and Future Outlook (a.k.a. Mission, Vision, Goals, Objectives)

Your Expected Price for their Services

You can work together with your web designer the best solutions to address all these aspects. These discussions are all negotiable.

Meanwhile, there are 2 ways you can get services from web designers: one is to request for proposals (RFPs) or just contact a competent ecommerce website design company like Check the provider’s website to get a clue of their skills and what they might be able to do for you.

Request for a Good Date for their Presentation of the Initial Design Proposals

They should be able to show you one or more initial samples by the date you agreed. The soonest would be good as this is the stage where they will be presenting you the rough drafts, before they actually start constructing the skeleton of your website, i.e., optimisation. But then don’t be too demanding for the turnaround time for this, not just because the design artiste needs inspiration for creativity, but because of the factors discussed on the next section that need to be considered.

Web Designing is More than Your Website’s Appearance

Web designing doesn’t stop on colors, lines or font styles and if you’re fresh from your brick-and-mortar store-transitioning-to-online-phase, then you might’ve just realised this just recently. What you need to know is that web giants like Google envision a utopia where websites get ranked according the quality and relevance of their content, while internet ninja optimisers make the most out of this through website optimisation and traffic generation strategies, and this is where web design factors in. This sounds complex, but how about this for your start – just make sure you have a quality service to offer to your niche and you have a professionally made website that comes with it – business should go very well.

The following are the factors web designers might consider incoporating:

Responsiveness in Terms of Lead Generation


Structuring Your Website – Home Page to Secondary Pages’ Priorities, including a Shopping Platform like Magento

Interlinking the Website’s Different Pages for Optimisation

Web Design Optimisation Strategies to be Ahead Out of Competitors in the Market

Mobile Compatibility (and other Software Development Needs)

Social Media Connectivity

Remember this wisdom: A Web Design’s beauty should not be skin deep. It is essential to work with a web designing team who has a significant scope also when it comes to programming, software development and web optimisation. If you prefer to take it further when it comes to your marketing campaigns and site’s functionalities, then you can hire specialists to concentrate on that too.

There are a great deal of talents out there if you’re thinking, ‘how do I get an affordable web design agency near me for my biz needs?’ But it is great that you start with website designers who have multi-tiered capabilities so that you won’t have to start from scratch again because of your website creator’s errors. Find the perfect web design company. See more at

Advertising & Marketing

Product Branding 101: Ideal Characteristics to Take From Iconic Brand Logos

Creating a business logo is undoubtedly one of the most difficult tasks to undertake for graphic designers. It might seem simple but it is not! There are so many factors to consider when you make a custom logo design for your business. After all, it is the image that will represent the visual identity of your business so you have to convey the right image. If you are completely at a loss for an idea, you can take inspiration from iconic brands and take pointers on how they were able to create their own logo (and what made it a success).


When you create corporate logos, the emphasis is on choosing a logo that will stand out from competition. A logo that stands out does not readily equate to logos with an over-complicated design. Even simple logos can and will stand out! When it comes to the design of a business logo, less is definitely more. Take for example the Nike logo. It is a simple swoosh and yet you can easily identify the brand Nike once you see that swoosh. Another example is Adidas. The three stripes are also easily recognizable!


The uniqueness of the logo is another crucial factor for success. When the logo is unique, it would be easy to identify that with a brand. This also points to another important reminder about logo design to avoid clichés. You will need to do a lot of brainstorming in order to come up with a unique idea. However, you should not strive to be unique to the point that it would be difficult for your prospect customers to identify the logo in relation to the brand. For more information, visit us at Clark Marketing & Design.


The last point above directly links to this important characteristic of logo design: relevance. The choice of typeface or font should be consistent with your brand image. For example, if you own a wedding planning business, you must choose fonts or details that are romantic and elegant in style. The use of skulls or crossbones would not be a good choice, obviously. The idea is to think about your audience and what you want them to perceive about your business upon seeing the logo. There should be a consistency in these two. After all, the perception of your target market becomes the reality in the eyes of your customers.


There are a lot of brands that constantly reinvent their business logo. You should strive for the opposite. Choose a logo that can withstand several years. For this reason, avoid fonts that are too trendy. The same goes with your color choice. If you have already determined your brand logo, then you can easily incorporate that when developing your logo. If not, try not to be too fancy and stick with classic elements.

The topic of making a business logo is not something that you can take lightly. This is the single most important factor to which your business success hinges on. Therefore, you need to work only with the expert Melbourne logo design firms to ensure quality and impact. Visit to learn more about what their logo designers can do for you!

Advertising & Marketing

Savvy reasons you need an app for your small business

A business to business research and review company clutch recently in a survey revealed that less than 25% of small businesses have a mobile app. Still the report acknowledges that the number of businesses turning to the use of modern mobile apps is slowly but surely increasing as businesses continue to realize the value of app development. The survey that was conducted by the company in fact indicated that almost half of the small businesses will have a mobile app by 2017 which has come to pass as today nearly 70% of traffic coming to a business is from mobile phone users. It has become an absolute necessity for any business that still wants to remain relevant in the days to come. This article focuses on some of these reasons why you will need an app maker to help you set up a mobile app for your business.

Increase the sales

For many customers, a good mobile app will provide a quick checkout for a purchase which in the end will lead to the increase in the sales. Also according to many of the respondents in the survey, they praised convenience as mobile apps allow them to browse and shop, no matter the location or the time. It’s a win for the company as well as you can take advantage of the app maker to create alerts to alert customers of new great deals, products or even the upcoming events.

Improves the customer experience

When you make an app, it will be installed on the mobile phone of the consumer and what this means is your business will be constantly present on their phones. With this easy of accessibility it means that they can get any information they want at any time and engage with you. This constant presence is often what helps to make better the customer experience.

Compete favorably

The current big thing in business is a mobile app. What this therefore means is that if you are a small business then you will need to stay competitive so that you are not made irrelevant. Upholding a strong presence on the mobile devices is the best way to target customers. Therefore app development is such a great idea.

Key features in an app

There should be customer loyalty features in the app, which basically should reward customers for devoting themselves to the business. It should also have social networking so that customers can be able to be guided to other platforms like social media that’s linked to the company. The app maker also should create pull notifications to make it easier for business to maintain contact with their deals and updates. Also, you need not forget personalization.

Just having an app for your business is not enough to make your business stand out from the crowd with mega profits; you will need to make certain that the app has unique features. It may be costly but in the long run will be a worthwhile investment. If you are looking for app developers Australia market has today, and don’t know where to start, try

Advertising & Marketing

Top 5 Home Renovation DON’TS

Home renovation is a step that not only gives your home a new look but also increases its economic value. All the same, before you decide to involve a company for renovations Perth has to offer, it is advisable to have a glimpse of what home renovation means for you. Putting yourself in the shoes of a contractor could help you gain insight into important areas of a home remodeling project, which you could apply on your own.

Renovations Perth

Experts in home renovations Perth has to offer suggest that during a home remodeling activity, what you do is just as important as what you don’t do. Sometimes, your instinct as a homeowner can affect a renovation project negatively. Therefore, it is important to know whether you are hurting or helping your renovation project.

Here are important don’ts to keep in mind:

Don’t delay judgments

It is important to make decisions as early as possible, preferably before the actual work starts. With a reliable contractor for renovations Perth has to offer, you can have a preview of what is required at each stage of the renovation process and even challenges that are likely to come up.

With that in mind, you would have to make earlier decisions regarding paints, bathroom fixtures such as faucet selection. Some decisions may seem too small, yet they are quite significant in the renovation process. For example, a delay in a simple fixture like a faucet can halt the plumbing process, which may be rescheduled to another date. In the end, the entire renovation process will delay.

Don’t keep changing your mind

While changing your mind is allowed, don’t overdo it. This is because every change of mind means a change of order, which may come with added costs. Constant changing of mind could also affect your schedule with the contractor for building & renovations in Perth. You need to inform every player in the renovation process about the change of mind and this could disrupt the whole plan.

Don’t pamper an old house

In this regard, it is advisable to pay attention to professionals that come to your house. Some houses are fit for a complete knockdown instead of renovation. While your contractor may not tell you this outright, a home inspector could hint about it. If your house has a poor foundation or poor insulation, you might need to knock it down and rebuild it instead of renovating. It is also important to maintain constant touch with reliable experts for home extensions in Perth, W.A. If you would like to know more about Master Builders in home improvements located in Perth, try visiting

Don’t leave out a contingency fund

While it is quite important to budget, it is not advisable to work with a strict budget. In a renovation process, many challenges are supposed to come up. What if the prices of materials increase? It is for this reason that you need a contingency fund to cushion your project against such challenges. Your contractor should be able to advise you on the amount of contingency fund that you need to set aside.

Advertising & Marketing

What NOT To Do With Law Firm Digital Marketing

When talking about digital strategy for law firms, you often get tips on what you need to do. It is easy to find resources that show you how you need to tackle digital marketing. According to experts, making your own website is not enough. You need to learn how to incorporate other strategies to give you the best results. While it is important to know what to do, it is just as critical to know the common pitfalls you should avoid.

Stop Focusing Solely on Revenues

Any law firm aspires to gain revenue; any business does. However, you should not dwell on it entirely when creating a digital strategy for law firms. You should focus first on serving your customers well. If you can do that, they will take care of you. The best digital marketing strategies are client-centric. When you are committed to providing superior legal service will improve your reputation and enable you to secure more clients in the future.

Do Not Use Legal Jargon

Social media training for law firms can be difficult. As with content marketing for law firms, you want to minimize the use of legal jargon. Your aim is to educate your clients and readers – these are people who have no legal training or expertise. Therefore, you want to make your legal services more easy to relate to by choosing to convey your messages in layman’s term. You should not be compelled to use jargon to showcase your expertise. Instead, you need to present the information in such a way that your clients and readers would be able to understand it easily. Use simple words and present them in a concise and brief manner.  Check Good2bSocial for more details.

Do Not Be Inactive on Social Media

If you are serious about digital marketing and PPC for law firms, you need to start by establishing a social media presence. Once you have set up your social media accounts, you have to stay active. Ideally, you should post an update for at least three times a week. You should allot time to interact with your readers and clients. You can even address questions and provide free legal advice to those who have concerns. These are simple tricks you can adapt to make your social media efforts productive.

There are several tools now available to make social media management easier. For example, you can schedule posts, automate responses, and use interactive tools to increase engagement.

Do Not Overlook Website Optimization

This is the final component of a successful digital marketing strategy. Your website is the heart and soul of your digital marketing efforts. It is still interesting that about 40% of small law firms do not have a website yet! And for those that have websites, most of them do not have a call to action or landing page.

Knowing how to optimize your website is also crucial. You need to perform a website audit to determine what areas you need to improve on in terms of optimization.

If you adapt these guidelines for your digital strategy for law firms, you should hopefully see improvements. You need to implement these with approved marketing strategies to get more success.  For more info. visit