Advertising & Marketing

Advertising & Marketing

Product Branding 101: Ideal Characteristics to Take From Iconic Brand Logos

Creating a business logo is undoubtedly one of the most difficult tasks to undertake for graphic designers. It might seem simple but it is not! There are so many factors to consider when you make a custom logo design for your business. After all, it is the image that will represent the visual identity of your business so you have to convey the right image. If you are completely at a loss for an idea, you can take inspiration from iconic brands and take pointers on how they were able to create their own logo (and what made it a success).

Simplicity

When you create corporate logos, the emphasis is on choosing a logo that will stand out from competition. A logo that stands out does not readily equate to logos with an over-complicated design. Even simple logos can and will stand out! When it comes to the design of a business logo, less is definitely more. Take for example the Nike logo. It is a simple swoosh and yet you can easily identify the brand Nike once you see that swoosh. Another example is Adidas. The three stripes are also easily recognizable!

Uniqueness

The uniqueness of the logo is another crucial factor for success. When the logo is unique, it would be easy to identify that with a brand. This also points to another important reminder about logo design to avoid clichés. You will need to do a lot of brainstorming in order to come up with a unique idea. However, you should not strive to be unique to the point that it would be difficult for your prospect customers to identify the logo in relation to the brand. For more information, visit us at Clark Marketing & Design.

Relevance

The last point above directly links to this important characteristic of logo design: relevance. The choice of typeface or font should be consistent with your brand image. For example, if you own a wedding planning business, you must choose fonts or details that are romantic and elegant in style. The use of skulls or crossbones would not be a good choice, obviously. The idea is to think about your audience and what you want them to perceive about your business upon seeing the logo. There should be a consistency in these two. After all, the perception of your target market becomes the reality in the eyes of your customers.

Longevity

There are a lot of brands that constantly reinvent their business logo. You should strive for the opposite. Choose a logo that can withstand several years. For this reason, avoid fonts that are too trendy. The same goes with your color choice. If you have already determined your brand logo, then you can easily incorporate that when developing your logo. If not, try not to be too fancy and stick with classic elements.

The topic of making a business logo is not something that you can take lightly. This is the single most important factor to which your business success hinges on. Therefore, you need to work only with the expert Melbourne logo design firms to ensure quality and impact. Visit https://www.clarkmarketing.com.au/graphic-design/logo-design-2/ to learn more about what their logo designers can do for you!

Advertising & Marketing

Savvy reasons you need an app for your small business

A business to business research and review company clutch recently in a survey revealed that less than 25% of small businesses have a mobile app. Still the report acknowledges that the number of businesses turning to the use of modern mobile apps is slowly but surely increasing as businesses continue to realize the value of app development. The survey that was conducted by the company in fact indicated that almost half of the small businesses will have a mobile app by 2017 which has come to pass as today nearly 70% of traffic coming to a business is from mobile phone users. It has become an absolute necessity for any business that still wants to remain relevant in the days to come. This article focuses on some of these reasons why you will need an app maker to help you set up a mobile app for your business.

Increase the sales

For many customers, a good mobile app will provide a quick checkout for a purchase which in the end will lead to the increase in the sales. Also according to many of the respondents in the survey, they praised convenience as mobile apps allow them to browse and shop, no matter the location or the time. It’s a win for the company as well as you can take advantage of the app maker to create alerts to alert customers of new great deals, products or even the upcoming events.

Improves the customer experience

When you make an app, it will be installed on the mobile phone of the consumer and what this means is your business will be constantly present on their phones. With this easy of accessibility it means that they can get any information they want at any time and engage with you. This constant presence is often what helps to make better the customer experience.

Compete favorably

The current big thing in business is a mobile app. What this therefore means is that if you are a small business then you will need to stay competitive so that you are not made irrelevant. Upholding a strong presence on the mobile devices is the best way to target customers. Therefore app development is such a great idea.

Key features in an app

There should be customer loyalty features in the app, which basically should reward customers for devoting themselves to the business. It should also have social networking so that customers can be able to be guided to other platforms like social media that’s linked to the company. The app maker also should create pull notifications to make it easier for business to maintain contact with their deals and updates. Also, you need not forget personalization.

Just having an app for your business is not enough to make your business stand out from the crowd with mega profits; you will need to make certain that the app has unique features. It may be costly but in the long run will be a worthwhile investment. If you are looking for app developers Australia market has today, and don’t know where to start, try http://www.m5859apps.com

Advertising & Marketing

Using the Social Media to Grow Your Business

In today’s business world, marketing has gone a notch higher with the introduction of social media and content marketing. Many budding entrepreneurs are moving towards social media marketing as a means to promote their brands online. With support from web developers Brisbane has to offer, marketing is taking a completely different perspective.

Web Developers Brisbane

The huge number of users in social media drives this move on various social media sites. In fact, Facebook alone has more than a billion members, Twitter more than five hundred million members, and LinkedIn more than two hundred million members (socialmediatoday.com). These sites, together with others such as YouTube and Pinterest, command huge online following that could lead to great business opportunities.

Traditional marketing strategies are going on the decline as more and more people are tapping into the opportunities created by social media. For instance, business leads through social media have become arguably more powerful than traditional word of mouth or other marketing strategies. Social media punch lines such as ‘share’, ‘like’ or ‘retweet’ are capable of reaching many people within the shortest time possible compared to other traditional marketing channels. To make use of these opportunities, you need support from reliable web developers Brisbane has to offer.

As a business owner, you can promote your brand using facebook, twitter, or YouTube, among others. Here are some of the major reasons why social media is a potential avenue to grow your business.

It has huge coverage

Based on the ever-growing audience of social media, you are likely to reach out to as many people as possible with your brand. When your customers see your brand on Facebook, they are likely to invite their friends to like the same brand. With reliable web developers Brisbane offers, you can tap on the energy of the social media successfully.

Social media marketing is diverse

As much as you can use one avenue of social media, you still have other outlets to build your brand and reach out to as many prospective customers as possible. Using Facebook could promote your business a great deal by giving you the opportunity to respond to what your customers are saying about your brand. In this respect, both positive and negative comments from the public are an opportunity to grow and develop your brand. You could achieve the same goal by using Twitter, YouTube, or LinkedIn. The more diverse you are, the more popular your brand becomes.

Social media has a touch of humanity

Unlike other hard-faced, mainstream advertising channels, social media allows you to get closer to your customers, to understand their comments and respond accordingly. The use of blogs and installation of recent video app for Twitter have made this closeness more possible. In the end, your brand receives a special recognition that leads to growth in your business.

To get started, you need support from a credible content marketing company. For example, in Brisbane, you can rely on Digital8 content marketing strategies. For more information on digital marketing and web development, try visiting http://digital8.com.au/.

Advertising & Marketing

Priceless Aspects of an Effective eCommerce Website Design

The flourishing eCommerce industry is opening up new doors of opportunity and generating massive sales for countless businesses throughout the globe. Tides keep changing time and again within this space, necessitating business owners to make requisite changes in line with the new trends. Certain aspects of Ecommerce Web Design and Development are invaluable assets and should form part of any effective business website.

Responsive Design

Mobile-friendly Ecommerce web design that works well on any kind of screen definitely presents an inevitable highlight of this industry in the future. You may end up losing a large number of business opportunities to your competitors if unable to afford this benefit to your clients. Given the popularity of mobile telecommunication, it would make a lot of sense for any business entity to prioritize on responsive web design, especially one which targets mobile users. You may find a seasoned eCommerce website design agency to implement this objective on your behalf.

development

Blog

A good eCommerce web outfit must also be capable of attracting numerous readers onto your website. In general, blogging helps it in attaining proper search engine optimization. This may be through driving traffic, generating leads, increasing site visibility as well as targeting new audiences. As such, one would be prudent never to ignore its potential. Blogging comes with multiple benefits, particularly due to its ability to drive traffic onto websites. A reputable company for software development Leicester has available could design a functional and appealing blog for your business.

Social Media Integration

Prioritizing on social media would be a great idea for anyone who seeks to adopt contemporary trends in web design. Integrating social media has proven helpful in uncovering negativity and converting visitors into regular clients, thereby altering the relationship existing between a company and its client in fundamental ways. Providers of web design services in Leicester, for instance, have gained enormous proficiency in performing social media integration for diverse kinds of clientele.

Fast Loading Time

The time a website takes to load is of crucial importance to a business owner. This is especially due to its capacity of frustrating and driving away your potential clients. Ensuring that development of your website incorporates fast loading time would thus end up affecting your eCommerce operations in a great way.

SEO

Search Engine Optimization is a vital component of eCommerce web design that any serious business enterprise would find hard to ignore. It affords visitors relevant reasons to peruse your website. This applies mostly if the web outfit offers them sufficient information, insights, and resources which they find useful in their online pursuits.

Managing a web outfit presents numerous challenges. These may include handling day-to-day tasks like filling orders, selling products, receiving payments and most important of ensuring that clients and prospects leave your website a satisfied lot. Owners of eCommerce websites need to incorporate the elements pointed out above into their web design and development processes for this purpose exactly. You can find a competent web design professional today at http://www.leicesterwebsitedesign.com/ for assistance in realizing this essential undertaking.

Advertising & Marketing

Top 5 Home Renovation DON’TS

Home renovation is a step that not only gives your home a new look but also increases its economic value. All the same, before you decide to involve a company for renovations Perth has to offer, it is advisable to have a glimpse of what home renovation means for you. Putting yourself in the shoes of a contractor could help you gain insight into important areas of a home remodeling project, which you could apply on your own.

Renovations Perth

Experts in home renovations Perth has to offer suggest that during a home remodeling activity, what you do is just as important as what you don’t do. Sometimes, your instinct as a homeowner can affect a renovation project negatively. Therefore, it is important to know whether you are hurting or helping your renovation project.

Here are important don’ts to keep in mind:

Don’t delay judgments

It is important to make decisions as early as possible, preferably before the actual work starts. With a reliable contractor for renovations Perth has to offer, you can have a preview of what is required at each stage of the renovation process and even challenges that are likely to come up.

With that in mind, you would have to make earlier decisions regarding paints, bathroom fixtures such as faucet selection. Some decisions may seem too small, yet they are quite significant in the renovation process. For example, a delay in a simple fixture like a faucet can halt the plumbing process, which may be rescheduled to another date. In the end, the entire renovation process will delay.

Don’t keep changing your mind

While changing your mind is allowed, don’t overdo it. This is because every change of mind means a change of order, which may come with added costs. Constant changing of mind could also affect your schedule with the contractor for building & renovations in Perth. You need to inform every player in the renovation process about the change of mind and this could disrupt the whole plan.

Don’t pamper an old house

In this regard, it is advisable to pay attention to professionals that come to your house. Some houses are fit for a complete knockdown instead of renovation. While your contractor may not tell you this outright, a home inspector could hint about it. If your house has a poor foundation or poor insulation, you might need to knock it down and rebuild it instead of renovating. It is also important to maintain constant touch with reliable experts for home extensions in Perth, W.A. If you would like to know more about Master Builders in home improvements located in Perth, try visiting  https://www.addstyle.net.

Don’t leave out a contingency fund

While it is quite important to budget, it is not advisable to work with a strict budget. In a renovation process, many challenges are supposed to come up. What if the prices of materials increase? It is for this reason that you need a contingency fund to cushion your project against such challenges. Your contractor should be able to advise you on the amount of contingency fund that you need to set aside.

Advertising & Marketing

What NOT To Do With Law Firm Digital Marketing

When talking about digital strategy for law firms, you often get tips on what you need to do. It is easy to find resources that show you how you need to tackle digital marketing. According to experts, making your own website is not enough. You need to learn how to incorporate other strategies to give you the best results. While it is important to know what to do, it is just as critical to know the common pitfalls you should avoid.

Stop Focusing Solely on Revenues

Any law firm aspires to gain revenue; any business does. However, you should not dwell on it entirely when creating a digital strategy for law firms. You should focus first on serving your customers well. If you can do that, they will take care of you. The best digital marketing strategies are client-centric. When you are committed to providing superior legal service will improve your reputation and enable you to secure more clients in the future.

Do Not Use Legal Jargon

Social media training for law firms can be difficult. As with content marketing for law firms, you want to minimize the use of legal jargon. Your aim is to educate your clients and readers – these are people who have no legal training or expertise. Therefore, you want to make your legal services more easy to relate to by choosing to convey your messages in layman’s term. You should not be compelled to use jargon to showcase your expertise. Instead, you need to present the information in such a way that your clients and readers would be able to understand it easily. Use simple words and present them in a concise and brief manner.  Check Good2bSocial for more details.

Do Not Be Inactive on Social Media

If you are serious about digital marketing and PPC for law firms, you need to start by establishing a social media presence. Once you have set up your social media accounts, you have to stay active. Ideally, you should post an update for at least three times a week. You should allot time to interact with your readers and clients. You can even address questions and provide free legal advice to those who have concerns. These are simple tricks you can adapt to make your social media efforts productive.

There are several tools now available to make social media management easier. For example, you can schedule posts, automate responses, and use interactive tools to increase engagement.

Do Not Overlook Website Optimization

This is the final component of a successful digital marketing strategy. Your website is the heart and soul of your digital marketing efforts. It is still interesting that about 40% of small law firms do not have a website yet! And for those that have websites, most of them do not have a call to action or landing page.

Knowing how to optimize your website is also crucial. You need to perform a website audit to determine what areas you need to improve on in terms of optimization.

If you adapt these guidelines for your digital strategy for law firms, you should hopefully see improvements. You need to implement these with approved marketing strategies to get more success.  For more info. visit https://good2bsocial.com/services/capabilities/digital-strategy/