Product Branding 101: Ideal Characteristics to Take From Iconic Brand Logos

Creating a business logo is undoubtedly one of the most difficult tasks to undertake for graphic designers. It might seem simple but it is not! There are so many factors to consider when you make a custom logo design for your business. After all, it is the image that will represent the visual identity of your business so you have to convey the right image. If you are completely at a loss for an idea, you can take inspiration from iconic brands and take pointers on how they were able to create their own logo (and what made it a success).

Simplicity

When you create corporate logos, the emphasis is on choosing a logo that will stand out from competition. A logo that stands out does not readily equate to logos with an over-complicated design. Even simple logos can and will stand out! When it comes to the design of a business logo, less is definitely more. Take for example the Nike logo. It is a simple swoosh and yet you can easily identify the brand Nike once you see that swoosh. Another example is Adidas. The three stripes are also easily recognizable!

Uniqueness

The uniqueness of the logo is another crucial factor for success. When the logo is unique, it would be easy to identify that with a brand. This also points to another important reminder about logo design to avoid clichés. You will need to do a lot of brainstorming in order to come up with a unique idea. However, you should not strive to be unique to the point that it would be difficult for your prospect customers to identify the logo in relation to the brand. For more information, visit us at Clark Marketing & Design.

Relevance

The last point above directly links to this important characteristic of logo design: relevance. The choice of typeface or font should be consistent with your brand image. For example, if you own a wedding planning business, you must choose fonts or details that are romantic and elegant in style. The use of skulls or crossbones would not be a good choice, obviously. The idea is to think about your audience and what you want them to perceive about your business upon seeing the logo. There should be a consistency in these two. After all, the perception of your target market becomes the reality in the eyes of your customers.

Longevity

There are a lot of brands that constantly reinvent their business logo. You should strive for the opposite. Choose a logo that can withstand several years. For this reason, avoid fonts that are too trendy. The same goes with your color choice. If you have already determined your brand logo, then you can easily incorporate that when developing your logo. If not, try not to be too fancy and stick with classic elements.

The topic of making a business logo is not something that you can take lightly. This is the single most important factor to which your business success hinges on. Therefore, you need to work only with the expert Melbourne logo design firms to ensure quality and impact. Visit https://www.clarkmarketing.com.au/graphic-design/logo-design-2/ to learn more about what their logo designers can do for you!

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