Advertising & Marketing

Advertising & Marketing

Reasons Every Business Owner Needs to Podcast

According to research, the number of active mobile phones is now more than the number of people living on earth! Can you imagine that? Technology has grown immensely in the recent years and has now become ubiquitous. This should come as good news if you are a business person trying to pass your message and market your brand out to the world. One of the great ways to tap opportunity is through the entrepreneur podcast – passing your message as well as call to action through internet based entrepreneur podcast.

The best thing about podcasting is that it gives you the opportunity to expand your reach. Other channels such as radio and TV can’t compete. Here are reasons why all business owners should take advantage of the power entrepreneur podcast right now.

You become closer with your audience

When there are a million businesses and brands competing for customers’ attention on the internet, it is quite evident that the old content marketing strategies may not work for your business right now. You not only need to be different, but also unique. By letting you communicate to your customers directly, with your own voice, an entrepreneur podcast lets you connect with your clients on a more personal level.

You’ve got your playground for yourself

 In spite of the many benefits and the ease to podcast, few business owners have actually managed to do it. Using podcast as part of your marketing strategies can help you stay ahead of the competitors. Take advice from those who have been successful and have been doing it right. Experts such as Pat Flynn, Michael Stelzner, and Srinivas Rae are some of the most successful business persons who have been taking advantage of entrepreneur podcast. Taking cues from these experts can help you establish your won podcast.

There are numerous possibilities with entrepreneur podcast

If you think that podcast is a one way form of communication, then you are wrong. Through podcast, you can communicate to your audience and they can also respond to your message in so many ways. In addition, you can also review products or services. You can invite a guest such as a thought leader or an expert on your show. You can as well interview consumers or even experts. Podcasting is an ideal way to spread the views of individuals your audience like and trust – their peers and experts.

You can distribute your entrepreneur podcast via multiple channels

While the most common thing is to broadcast your show on your blog or site, you can use services such as Stitcher, iTunes, and Sound Cloud to expand your broadcasts reach. Also, you can use social networks such as Facebook and Twitter to connect with your audience.

Podcast helps you connect with workers in their organization

Podcasts help bring your employees together and connect with them in a fun way. You can use your podcast to train your employees, make announcements and to congratulate them for good work done. Once you win their trust with your brand, they will be the first people in line to purchase your products.

Advertising & Marketing

Why a Mentor Can Lead You to Success in the Business World

Mentors have been in the business industry to provide entrepreneurs valuable insights that they’re unlikely to find in the books or within the walls of a classroom. Although there is no one magic formula that can help you succeed, a mentor can provide you with unbiased feedback and unwavering support that will take you there.

While business entrepreneurs have their own style and tactics on how to run their business, it is always ideal to have a reliable mentor at your side that tells you if your business plan is going to be a success. They can be likened to a trustworthy companion who sees through the mistakes of your business and teaches you how to handle them the right way.

Some people prefer to rely on their expertise and follow their instincts. But most of the highly successful business entrepreneurs prefer to have mentors. It is because having a mentor gives them the confidence and drive to work hard. If you’re not quite sure about having one of your own, maybe these reasons below will help change your mind.

Reasons a Mentor Is Good for You

1. A good mentor helps you accomplish your goals.

Mentors help you focus on your company’s goals and see to it that you are doing what is needed to be done in order to accomplish them. They will help you create your business plan and find ways on how to successfully execute them. They will also help you make effective strategies for your projects and even give you advice on how to properly manage your finances.

mentor series good work

If you are not quite sure about your ideas, you can ask for their opinion and they will provide you with useful advice. Always keep your mind open and ready for opinions and suggestions.

2. You get to connect with a network of business entrepreneurs or investors.

Mentors know a number of people that can help you with your business. Whether you need capital for your start-up or marketing campaign, funds to move to new premises, or resources to support your business, a mentor will always have a network of people willing to be working with you anytime.

two businessmen indoors shaking hands

They also know a number of investors who can invest in your business and have an idea of the funding options available for you to choose. Plus, they can connect you with other business entrepreneurs who are willing to share their experiences and secrets on how to succeed in the business industry.

3. They will help you find weakness and holes in your business plan.

Having a business plan allows you to see the overall structure of your business and allows you to see if your plans are on course. As an entrepreneur, it is so easy to rely on your business plan when it comes to achieving your company’s goals.

A mentor’s job is to help you look past the structure of your business plan and see the weaknesses of each data. They will encourage you to re-examine your business plan and take a course of action before it all goes down to waste. Your mentor’s perspective may help you decide what is right for your company.

4. Your mentor will help your business grow.

It is said that 90% of start-up businesses are bound to fail in their first 2-4 years. In a study by Statistic Brain, they asked companies their reason for failing in the first few years of business operation. Here are some of them:

  • Lack of passion and motivation.
  • Lack of concentration.
  • Unwilling to see past their mistakes.
  • Not having enough funds to support a particular project.
  • Lack of good mentorship.
  • Lack of general business knowledge.

If you have a mentor, they will see to it that you are motivated enough to execute your goals and provide you good mentorship to help you grow your business. If you have all of these things listed above, they will see the root of the problem and find ways to steer you in the right direction.

5. Your mentor will encourage you in times of struggle.

When all else seem to fail in the way you handle your business, your mentor will be there to support you and encourage you to strive harder than you did yesterday. In hard times, your mentor will help you build your confidence and push you to keep your head high. This is because many young entrepreneurs undergo depression when their goals are not fulfilled or have experienced too many mistakes in handling their business.

A mentor has had many experiences when it comes to coping up with struggles. They have experienced smooth and rough roads in their previous mentorship, which is why they are the best people to help you out. Apart from motivation, they will also give you ideas on how to achieve your goals.

What characteristics make a good mentor?

An ideal mentor should be successful in his own business or from his past mentorship. They should have the ability to see through the challenges that your business is facing and assist you in creating a course of action. Lastly, a good mentor should be a good friend whom you can trust and who will continue to support you in your endeavor.

How do you find the right mentor?

Finding a mentor is hard but it is important that you understand what you want them to do for you before you find one. Do you need advice on where to get funds for operational resources? Do you need ideas on how to improve or develop your product? Do you need advice before executing your business plan? Each entrepreneur has their own needs and a mentor should be able to fulfill them.

Witnessing first-hand how difficult it is to start a company, Brian Gaister is a reliable mentor you can work with. He became a business and investment advisor for reputable companies and has been assisting fellow entrepreneurs and investors on their way to success.

He serves on the investment committee for reputable companies of Pennington Partners & Co. and Saas ventures. Brian Gaister earned a Bachelor of Science in International Business degree when he attended the University Of Maryland Robert H. Smith School Of Business and has been awarded as a Certified Management Analyst and Private Wealth Advisor in partnership with the University of Chicago Booth School of Business and Wharton School of the University of Pennsylvania.

Having Brian Gaister as a mentor will help your business grow and drive you to success. He can provide you with the assistance and guidance you need.

Advertising & Marketing

Personal Injury Attorneys: Types of Personal Injury Lawsuits They Handle

Personal injury claims are among the most filed claims across the globe. A recent study shows that the personal injury claims filed in the United States every year are about seven hundred thousand. When people file for personal injury claims by the help of their lawyers, they aim at getting compensated for the harm and injuries that other people’s negligence and carelessness have caused. Most emotional or physical injuries and damages are compensated in monetary terms. Personal injury claims come in different types and each type has a particular legal process that needs the help of a qualified personal injury attorney. It’s good to know the different types of personal injury lawsuits you can find today:

Vehicle accidents

Although some people say that automobile accidents don’t happen intentionally, there are some that are intentionally orchestrated. Whether intentional or not, the truth is that these accidents leave the victims seriously injured or even dead. The physical and emotional injuries that happen as a result of automobile accidents have increased in most countries today. Poor weather conditions, distracted drivers, and road maintenance negligence are some of the main causes of vehicle accidents that leave the victims with regrettable injuries. Besides helping a personal injury victim obtain the correct paperwork, an honest personal injury attorney also offers genuine advice concerning the legal process.

Public liability and negligence

Negligence has become a common and major cause of personal injuries today. Most victims sustain negligence injuries in public places. This then places responsibility on government organizations and agencies, private corporations and private businesses. Examples of public negligence that cause personal injury include building codes noncompliance, poorly labeled hazardous areas, and faulty or misplaced equipment. If you are a victim of such injuries, you should not sign a waiver form or accept compensation that your personal injury attorney Henderson has to offer has not assented to. Click here Hale Injury Law

Workplace injuries

The employees can sustain injuries or develop illnesses or health conditions due to the condition of their workplace. When this happens, a personal injury attorney Las Vegas has today should help an employee file a workman’s compensation claim. All employers have a legal obligation of keeping the work environment healthy and safe for the workers. Whenever you sustain any work-related injury, you should immediately see a qualified doctor to have any physical damage documented. Any medical documentation is crucial when navigating through a workman’s compensation claim.

Product liability

Other thousands of personal injuries are due to the usage of dangerous or defective products. The law requires the sellers, distributors, and manufacturers to meet the safety and function requirements of the consumers. A product liability claim can be made against the distributor or manufacturer who sold damaged or defective products to a consumer causing personal injuries. Product liability could also be due to marketing defects such as improper labeling or inadequate safety warnings. Whatever the magnitude of a product liability claim, it is always advisable to leave it in the hands of an experienced personal injury attorney.

If you thought that car accident are the only source of personal injuries, now you know it better. Personal injuries could also arise from the products you use on your face or the shiny tiles in your office. The worst thing a personal injury claimant can do is underrating the need to hire a competent accident injury attorney Las Vegas has to offer.

Advertising & Marketing

Product Branding 101: Ideal Characteristics to Take From Iconic Brand Logos

Creating a business logo is undoubtedly one of the most difficult tasks to undertake for graphic designers. It might seem simple but it is not! There are so many factors to consider when you make a custom logo design for your business. After all, it is the image that will represent the visual identity of your business so you have to convey the right image. If you are completely at a loss for an idea, you can take inspiration from iconic brands and take pointers on how they were able to create their own logo (and what made it a success).


When you create corporate logos, the emphasis is on choosing a logo that will stand out from competition. A logo that stands out does not readily equate to logos with an over-complicated design. Even simple logos can and will stand out! When it comes to the design of a business logo, less is definitely more. Take for example the Nike logo. It is a simple swoosh and yet you can easily identify the brand Nike once you see that swoosh. Another example is Adidas. The three stripes are also easily recognizable!


The uniqueness of the logo is another crucial factor for success. When the logo is unique, it would be easy to identify that with a brand. This also points to another important reminder about logo design to avoid clichés. You will need to do a lot of brainstorming in order to come up with a unique idea. However, you should not strive to be unique to the point that it would be difficult for your prospect customers to identify the logo in relation to the brand. For more information, visit us at Clark Marketing & Design.


The last point above directly links to this important characteristic of logo design: relevance. The choice of typeface or font should be consistent with your brand image. For example, if you own a wedding planning business, you must choose fonts or details that are romantic and elegant in style. The use of skulls or crossbones would not be a good choice, obviously. The idea is to think about your audience and what you want them to perceive about your business upon seeing the logo. There should be a consistency in these two. After all, the perception of your target market becomes the reality in the eyes of your customers.


There are a lot of brands that constantly reinvent their business logo. You should strive for the opposite. Choose a logo that can withstand several years. For this reason, avoid fonts that are too trendy. The same goes with your color choice. If you have already determined your brand logo, then you can easily incorporate that when developing your logo. If not, try not to be too fancy and stick with classic elements.

The topic of making a business logo is not something that you can take lightly. This is the single most important factor to which your business success hinges on. Therefore, you need to work only with the expert Melbourne logo design firms to ensure quality and impact. Visit to learn more about what their logo designers can do for you!

Advertising & Marketing

Savvy reasons you need an app for your small business

A business to business research and review company clutch recently in a survey revealed that less than 25% of small businesses have a mobile app. Still the report acknowledges that the number of businesses turning to the use of modern mobile apps is slowly but surely increasing as businesses continue to realize the value of app development. The survey that was conducted by the company in fact indicated that almost half of the small businesses will have a mobile app by 2017 which has come to pass as today nearly 70% of traffic coming to a business is from mobile phone users. It has become an absolute necessity for any business that still wants to remain relevant in the days to come. This article focuses on some of these reasons why you will need an app maker to help you set up a mobile app for your business.

Increase the sales

For many customers, a good mobile app will provide a quick checkout for a purchase which in the end will lead to the increase in the sales. Also according to many of the respondents in the survey, they praised convenience as mobile apps allow them to browse and shop, no matter the location or the time. It’s a win for the company as well as you can take advantage of the app maker to create alerts to alert customers of new great deals, products or even the upcoming events.

Improves the customer experience

When you make an app, it will be installed on the mobile phone of the consumer and what this means is your business will be constantly present on their phones. With this easy of accessibility it means that they can get any information they want at any time and engage with you. This constant presence is often what helps to make better the customer experience.

Compete favorably

The current big thing in business is a mobile app. What this therefore means is that if you are a small business then you will need to stay competitive so that you are not made irrelevant. Upholding a strong presence on the mobile devices is the best way to target customers. Therefore app development is such a great idea.

Key features in an app

There should be customer loyalty features in the app, which basically should reward customers for devoting themselves to the business. It should also have social networking so that customers can be able to be guided to other platforms like social media that’s linked to the company. The app maker also should create pull notifications to make it easier for business to maintain contact with their deals and updates. Also, you need not forget personalization.

Just having an app for your business is not enough to make your business stand out from the crowd with mega profits; you will need to make certain that the app has unique features. It may be costly but in the long run will be a worthwhile investment. If you are looking for app developers Australia market has today, and don’t know where to start, try

Advertising & Marketing

Top 5 Home Renovation DON’TS

Home renovation is a step that not only gives your home a new look but also increases its economic value. All the same, before you decide to involve a company for renovations Perth has to offer, it is advisable to have a glimpse of what home renovation means for you. Putting yourself in the shoes of a contractor could help you gain insight into important areas of a home remodeling project, which you could apply on your own.

Renovations Perth

Experts in home renovations Perth has to offer suggest that during a home remodeling activity, what you do is just as important as what you don’t do. Sometimes, your instinct as a homeowner can affect a renovation project negatively. Therefore, it is important to know whether you are hurting or helping your renovation project.

Here are important don’ts to keep in mind:

Don’t delay judgments

It is important to make decisions as early as possible, preferably before the actual work starts. With a reliable contractor for renovations Perth has to offer, you can have a preview of what is required at each stage of the renovation process and even challenges that are likely to come up.

With that in mind, you would have to make earlier decisions regarding paints, bathroom fixtures such as faucet selection. Some decisions may seem too small, yet they are quite significant in the renovation process. For example, a delay in a simple fixture like a faucet can halt the plumbing process, which may be rescheduled to another date. In the end, the entire renovation process will delay.

Don’t keep changing your mind

While changing your mind is allowed, don’t overdo it. This is because every change of mind means a change of order, which may come with added costs. Constant changing of mind could also affect your schedule with the contractor for building & renovations in Perth. You need to inform every player in the renovation process about the change of mind and this could disrupt the whole plan.

Don’t pamper an old house

In this regard, it is advisable to pay attention to professionals that come to your house. Some houses are fit for a complete knockdown instead of renovation. While your contractor may not tell you this outright, a home inspector could hint about it. If your house has a poor foundation or poor insulation, you might need to knock it down and rebuild it instead of renovating. It is also important to maintain constant touch with reliable experts for home extensions in Perth, W.A. If you would like to know more about Master Builders in home improvements located in Perth, try visiting

Don’t leave out a contingency fund

While it is quite important to budget, it is not advisable to work with a strict budget. In a renovation process, many challenges are supposed to come up. What if the prices of materials increase? It is for this reason that you need a contingency fund to cushion your project against such challenges. Your contractor should be able to advise you on the amount of contingency fund that you need to set aside.